Text Message Marketing for Churches

How it works in 6 simple steps

1. Define your goals

Text messaging is a powerful way to promote your church and increase fellowship. When creating your mobile program, the first step is to determine the goals you wish to attain. Whether you’re a big church or a small church, incorporating text messaging into your ministry’s marketing strategy can grow your church following, increase attendance, and foster evangelism.

Church marketing goals

2. Create your keyword

A keyword is the word of your choice that connects your church congregation with your mobile program. Church members join your mobile campaign by sending a text message with your keyword. For example, you may choose the keyword, “REJOICE” to send out weekly church bulletins or daily Bible verses.

Choose religious keyword

2. Create your keyword

A keyword is the word of your choice that connects your church congregation with your mobile program. Church members join your mobile campaign by sending a text message with your keyword. For example, you may choose the keyword, “REJOICE” to send out weekly church bulletins or daily Bible verses.

3. Evangelize your church’s mobile program

The fastest way to build your church’s mobile subscriber list is to simply let your members know about it. Add your text call-to-action on direct mail like postcards, posts and updates on social networks like Facebook and Twitter, in your email campaigns, in morning and weekly bulletins, and of course during church itself!

Promote church text campaign

4. Church members start joining

Watch as members of your church start joining your text messaging program. They join your list by sending a text message with your chosen keyword to 585858. Once someone joins your text message program, they’re part of a direct and personal conversation with your ministry.

Join church campaign

4. Church members start joining

Watch as members of your church start joining your text messaging program. They join your list by sending a text message with your chosen keyword to 585858. Once someone joins your text message program, they’re part of a direct and personal conversation with your ministry.

5. Send text messages

Now that your list of subscribers is growing, it’s time to message your audience. Sending a text message is a simple process: login to your account, type your message, optionally include a photo or video, and click send. Your church members will get your special message on their mobile phone virtually instantaneously.

Targeted text messaging

6. Watch your church grow

Watch as members of your church start joining your text messaging program. They join your list by sending a text message with your chosen keyword to 585858. Once someone joins your text message program, they’re part of a direct and personal conversation with your ministry.

Grow church membership

6. Watch your church grow

The major benefit of including text messaging into church outreach is that your message will be seen. Because your members all use mobile phones, you can be sure that the messages you’re sending out will delivered and open by everyone you send them to.