Text messaging is a powerful way to promote your church and increase fellowship. When creating your mobile program, the first step is to determine the goals you wish to attain. Whether you’re a big church or a small church, incorporating text messaging into your ministry’s marketing strategy can grow your church following, increase attendance, and foster evangelism.
A keyword is the word of your choice that connects your church congregation with your mobile program. Church members join your mobile campaign by sending a text message with your keyword. For example, you may choose the keyword, “REJOICE” to send out weekly church bulletins or daily Bible verses.